Build a niche of one


There might be different approaches to market a product to a target audience but what I have learned from my failures and successes there is one method that work very well.

The niche of one method.

This methodology is all about “niche down” a target audience or product.

When you niche down a target audience the formula goes like this:

Broad audience – niche – sub niche

For example, if you’re a company selling running shoes you can choose to do this:

Rather that targeting athletes (broad audience), or runners (niche) you can focus specific on marathon runners (sub-niche) and build your business around this specific segment.

Or

When you apply this formula to your product the formula goes like this:

Broad product – niche – sub niche

For example, if you are a company selling bags you can choose to do this:

Instead of your product being a bag (broad product) or business bag (niche) you can focus on creating business bags for remote workers (sub-niche)

From my experience when you narrow down a sub-niche your audience often have the same problems, wants, and needs.

From there you can start learning more about them and create a distribution system for your product and marketing.

During the last couple of years, I have been learning a lot from business that serve a specific sub-niche. These businesses have built a strong brand in a niche vertical and created a large community with easy identifiable and accessible customers.

In short they have built and own a niche of one…..:)

Hi! I'm Johan.

Join 2000+ subscribers on my free newsletter and get the tactics and tools you need to find your path in business and life.

Read more from Hi! I'm Johan.

As a young football player, I was told “you play as you practice” meaning if you want to be a professional football player you must create the best habit of practice that you stick to and act on each week. Your consistent small actions will then compound and lead to your goal. This simple lesson from my coach has led me to an insight that counts in football as well as in life: Goals, choices, and habits shape our lives and the daily habits and choices we make have a compound effect on our...

It might be new to some but here is a bold statement…humans don´t make rational decisions. In traditional economics a person is expected to weight the benefits and drawbacks of an action and choose the option in their own self-interest. We have all been educated to think this is true in business as well as in life but everyone that have observed real life behavior of people know that this is not right. In the high-speed society that we live in today real-world choices are very often...

A couple of years ago I learned the difference between a cashsuck business and a cashflow business and that I a lot of times have sucked at making cash do to this little difference. Here is the difference between the two kind of businesses: In a cashsuck business you provide your service and then you get your money. In a cashflow business you get your money and then you provide your service. In a cashsuck business you only make money 3-4 times a year. In a cashflow business you earn money...