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How to use leverage for growth
To grow anything can be hard for anyone that don´t know how to use leverage.
The first time I learned about this was at a wine producing farm on the Vulcan named Teide.
While attending a field walk with the owner, I asked him:
“Where do you put your work when producing wine?”
He said at the 30 cm of soil below the surface…this is where the growth happens, what I leverage and where I put all my energy. If I cultivate it, water it, and take care of these 30 cm of soil my wine will grow and produce the amount grapes I need.
Like the farmer use soil, water, compost, and sun to leverage his growth the entrepreneur can use the following four elements to leverage and grow his business.
- People
- Money
- Technology
- Audience
While people and money have been used to leverage growth for businesses in the last 2000 years and technology has been used the last 200 years, the new a maybe most valuable way to leverage growth is by building an audience.
To do this you need to apply a different kind of skillset, one that differs significantly from the one applied when using people, money, and technology to leverage and grow a business.
In short you have to master the skill of creating connections, building relationships and being real. If you have played another leverage game for so many years this can be difficult.
This might be the reason why some private companies and public sectors is struggling to leverage growth and create value. The answer to every problem they experience is more people, more money or more technology.
They really don´t know how to connect, build relationships and being real.
To grow anything can be hard for anyone that don´t know how to use leverage but let´s start celebrating the ones that master the skill of building and audience and being real just by staying themselves and stand up for what they believe.
Let´s start celebrating people like Yvon Choinard:)
Hi! I'm Johan.
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