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Let´s celebrate the boring businesses
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We tend to look for the new hot thing in business and believe that is where we find growth. That might be true for a minority of businesses but for the majority the future growth of a business is looking at the past. Meaning what have not changed and what have been around for a long time. Where this way of thinking can be used as a framework for taking strategic decisions inside a business, I will use it to celebrate all the boring business that nobody talks about, the ones that have not changed for years and have just served their market and build a profitable business. What characterize these businesses are that they have a simple but needed business model, have not innovated much, exist in an industry with low competition and have been around for a long time. I call these business New Zealand businesses. These businesses have no fancy technology, large data set-up or start-up awards on their shelves. Somehow they have just build a profitable business without using the new hot thing we all think is a necessity to build a sustainable business. Let´s celebrate: The bookkeeping and accounting businesses The equipment servicing businesses The commercial cleaning businesses The window cleaning businesses The landscaping businesses The moving service businesses The real estate businesses The auto service businesses The aircraft service business Among others… Thanks for being here and to serve us all everyday |
Hi! I'm Johan.
Join 2000+ subscribers on my free newsletter and get the tactics and tools you need to find your path in business and life.
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