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The power of repeatability
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To a lot of other people repeatability is a challenge but if you want to build a real business it is key. Durring the start-up phase of a business, people tend to immerse themselves in their product or service. I have been there myself several times experiencing the heydays of building the product. Everything is great and the team is sharing the same vision and surfing the same wave. What happens next is not always that great because this is here you shift from building to proving, first the hypothesis, customer value and sales of your product and next that you can create a repeatable, profitable, and scalable sales model. During this shift a lot of bootstrapped companies close, and start-ups run out of funding. What differs the ones that fail from the ones that succeeds are their ability to find and use the power of repeatability. Repeating the customer value, marketing activities and sales model that works while stopping everything else that don´t. To do this takes time, focus and a special skillset. During my work with entrepreneurs 1 out of 50 have this skillset and what they do have not been learned at our education system or while working in the corporate world. Instead of starting by building a product they start by building a repeatable business. The core elements of their business consist of 5 elements.
Instead of immersing themselves in the product or service they use all their time, focus and skillset to find and use the power of repeatability. Learning to use the power of repeatability can be a challenge but if you want to build a real business it is key. |
Hi! I'm Johan.
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